The Sound of Nothing.
Challenge.
When Peterbilt Pacific rolled out their new line of EV trucks, they challenged us to highlight the new fleet in a video that showcased their range and dispelled any misconceptions. We needed to show that these trucks could handle any load and have considerable range, but do it all with zero emissions and hugely reduced fuel costs—plus an interior that’s bigger and more comfortable than their predecessors.
Solution.
You don’t have to work in marketing to spot a truck commercial a mile away. To showcase Peterbilt’s new EV fleet, we created a playful video that poked fun at some of the typical hallmarks of truck commercials: a macho voiceover, crunchy guitars, and tough words. We used close-up shots and highly-coordinated drone footage to show that the EV truck can not only handle any load a diesel truck can, but it can do it for less: less emissions, less cost, and less discomfort.
Cinematography.
Highly coordinated drone flights.
Casting Call.
Custom voice-over.
