Site.Site.

The 
Confluence 
of 
Brand 
and 
Strategy. 

To unify a brand that was in the process of significant growth, including acquiring several other companies, we devised a strategy and brand identity that mirrored its ethos.

Client

Delta Water

What We Did

Graphic Design, Branding, Website, Photography, Animation/Video, Strategy

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Channelling 
water 
companies 
into 
a 
cohesive 
brand. 

Challenge. 

Delta Water Products was in a transition period during the acquisition of several companies in the water sector across Western Canada. They were looking for a cohesive brand stance and a new look and strategy that could bring all the brands under one roof in phases, allowing time for the business acquisition to take place.

Solution. 

During the strategy phase, we discussed at length the brand architecture to find the right fit for the growing company. We decided that a branded house of “Delta” brands would promote harmony within, rally a shared mindset, and provide a clear roadmap for future mergers and acquisitions. “Delta” embodied both the literal meaning of water-related products and, as a prefix for the brand family—comprising Waterworks, Irrigation, Wildfire Response, HD Conduit, Pumps & Motors, Arndt, and Watertec—it symbolized the branching into new services and sectors. On top of creating an entire brand family and voice, we created an animated video to showcase the concept behind our work, and we helped launch a new landing page to showcase the breadth of services and the unlimited potential of Delta.

Delta logo over bird's of real delta.
Delta Logo
Full Delta Wordmark
Delta Colour Palette
Delta Shirt
Delta hat
Delta Brand Standards
Delta website homepage mock up on laptop
A 
United 
Brand. 

We updated the look and feel of the brand for the parent company and its subsidiaries.

Launch 
in 
Motion. 

We created a video that showcased the new brand and design elements.

Delta Billboard
Delta Truck

See More Work.

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