Channelling water companies into a cohesive brand.
Challenge.
Delta Water Products was in a transition period during the acquisition of several companies in the water sector across Western Canada. They were looking for a cohesive brand stance and a new look and strategy that could bring all the brands under one roof in phases, allowing time for the business acquisition to take place.
Solution.
During the strategy phase, we discussed at length the brand architecture to find the right fit for the growing company. We decided that a branded house of “Delta” brands would promote harmony within, rally a shared mindset, and provide a clear roadmap for future mergers and acquisitions. “Delta” embodied both the literal meaning of water-related products and, as a prefix for the brand family—comprising Waterworks, Irrigation, Wildfire Response, HD Conduit, Pumps & Motors, Arndt, and Watertec—it symbolized the branching into new services and sectors. On top of creating an entire brand family and voice, we created an animated video to showcase the concept behind our work, and we helped launch a new landing page to showcase the breadth of services and the unlimited potential of Delta.
A United Brand.
We updated the look and feel of the brand for the parent company and its subsidiaries.
Launch in Motion.
We created a video that showcased the new brand and design elements.
