Storytelling from an informed perspective.
Challenge.
Axiom wanted us to produce three videos they could use to refresh their marketing materials and online presence. The assets needed to demonstrate that Axiom isn’t just a manufacturer, but an innovator with a wealth of experience in the industry. Their grassroots approach to developing equipment—using, testing, and gaining feedback from the industry—has allowed them to produce industrial products that are a tier above.
Solution.
First, we created a corporate video that positioned Axiom as an innovator, then followed it up with a case study video where their client echoed the same sentiment, speaking to the value Axiom offers with their approach. This message was particularly strong coming from a client whose success/profit was measured largely by the value that their customers saw in Axiom’s equipment. Finally, we delivered a culture video that showcased the best parts of working at Axiom from the people who know best: the employees. The video highlighted the unique aspects of working at Axiom and their company values, showing that Axiom isn’t just invested in the quality of their products, but in their people too.
Night Shoots.
The project also required heavy shoot coordination between the client, their client, and the use of both parties’ facilities in challenging weather and lighting conditions.
SiteNews Coverage.
SiteNews published an article exploring how Axiom used customer feedback to craft its products.
