Illuminating a brighter way.
Challenge.
Despite decades of innovation, solar lighting remains in its early adoption phase, competing with both conventional power and a wave of low-cost imitators. For Sol, the launch of their EverGen 3 was more than just a product release—it was an opportunity to reshape perceptions of solar. They needed to cut through skepticism, prove the value of design and performance, and distinguish themselves from competitors who positioned solar as either niche or purely price-driven. The challenge was to reposition Sol as an advocate and innovator in the space, while presenting the EverGen 3 as the definitive solution for scalable, sustainable lighting.
Solution.
We crafted a confident new identity for the EverGen 3, anchored by the tagline: “A Different Light.” Through a full brand suite, strategic message development, and a fresh campaign look, we reinforced Sol’s positioning as both pioneer and advocate. A dedicated landing page, compelling video content, and dynamic social creative brought the EverGen 3’s design and performance story to market in a modern, alluring way. By blending imagination with precision, we helped Sol shift the narrative: from solar as an unproven alternative to solar as the smart, scalable, and sustainable choice for communities, industry, and the future.
The EverGen Orbit
To unify the launch, we developed a landing page to showcase the full suite of brand assets, creating a dynamic hub for all things EverGen 3.
Digital Impact
The campaign introduced Sol’s brand to a highly targeted, hard-to-reach audience, achieving over 77,000 impressions and driving 25 conversions.
Crafting a Platform
Our design work laid the foundation for a new brand platform and visual language applied across digital and physical touchpoints, from business cards to trade show signage.
