The People-First Construction Partner.
Challenge.
In the world of construction, it can be difficult to stand out amongst the crowd. While Scott Construction is an established builder with a proven track record and impressive project portfolio, they had difficulties telling their story and communicating what matters most to them. This, combined with an outdated website, made it difficult for them to clearly convey their identity. So they came to Site to help them communicate their people-first approach, collaborative process, and their commitment to the communities they work in.
Solution.
We started with a deep dive into the company, learning all about what they do, the pillars that uphold their values, and projects they're proud of, and the people who do the real work behind the scenes. From there, we were able to create a strategy that focused on creating a new brand identity. Through a new website, video assets, photography, and effective storytelling, we highlighted everything that made them truly unique. Not just their portfolio. Not just their values. But their people who make it all happen day in, day out.
Compelling Video.
Our videos highlighted Scott Construction's identity as a construction company with a human touch, showcasing their collaborative process, commitment to communities, and the dedicated people behind their projects.
People-First Brand.
We provided an in-depth brand strategy that informed the new brand assets, including logos, visuals, and messaging, to effectively communicate Scott Construction's core values and strengths.
