Changing job sites and the very definition of safety.
Challenge.
While construction has come a long way in recent decades, construction safety processes have not. And while there are other safety software solutions, they have their limitations. Enter Salus: a leader in safety management software with everything you need to keep job sites running safely. The only issue is how to get this incredible product and service out there, and position Salus as an unmatched leader in this rapidly evolving market.
Solution.
What started as a simple brand video update evolved into a complete brand positioning overhaul and the development of an ad campaign to launch it. We identified that while there is competition in the digital construction safety space, the offerings out there aren’t near as robust as Salus. We also realized that advertising in the safety software world was, well, "safe." So we didn’t just create a video. We boldly positioned Salus as “safety” itself in construction. We came up with the tagline: “Better SALUS Than Sorry” and created a brand video plus a series of ads that focused on being bold, authoritative, and funny. On top of that, when major federal funding came into play, we offered supporting public relations, coordinating a launch event, as well as a press event. Basically, everything and more.
Adding Value.
We went from a simple video update to identifying an opportunity in the market to do more through advertising and creative.
Location, Location, Location.
We coordinated a two-day shoot on an active job site—without interrupting any work. Something only a production team with real job-site experience can do.
Winning Public Relations.
We helped coordinate a press event on an active client site; planned a critical industry event; and performed press release support, event messaging and planning, and video/photo coverage.
