Equipping a lean framer with a robust brand platform.
Challenge.
With 20 years of framing experience and ambitions to expand into new markets, NuFrame faced the challenge of clearly articulating what set them apart. Their full-scope supply-and-install model, lean processes, and strong team culture were proven strengths, but their brand identity didn’t reflect the professionalism, reliability, and innovation they delivered daily. As they sought to grow awareness, control their supply chain, and position themselves for growth, NuFrame needed a cohesive story and brand platform that captured their “People + Process = Performance” philosophy and reinforced trust with clients.
Solution.
Site collaborated with NuFrame to expand their brand through video, voice, and web. We developed a clear strategy and brand guidelines that positioned NuFrame as a comprehensive solution provider—from material supply and off-site manufacturing to on-site installation. A new website, photo and video assets, and a stronger social media presence brought this positioning to life, showcasing their commitment to innovation, lean manufacturing, and scheduling precision. By grounding the brand in “People + Process = Performance,” we helped NuFrame communicate its value with clarity and confidence, creating a foundation to support growth and expansion.
Social Awareness
NuFrame’s social accounts saw a 115% increase in video views, a 59% engagement increase, and 41% growth over the previous 10 months.
Three Videos. One Solution.
We crafted a “People” video aimed at recruitment, a “Process” video showcasing their proven approach, and a brand video reflecting their “Performance.”
Website Design
We refreshed their online presence with a new website featuring a video hero, high-res imagery, and modular content blocks that created an elevated and engaging experience.
