The true story of happy customers coming home.
Challenge.
Miracon is an award-winning builder for a number of reasons. The quality of their builds is one, but what they’re recognized for over and over again is their customer service. It’s unprecedented—by design. They have a process in place that is customer-centric in every way. They bring homebuyers into every major phase of building, so they feel like they’re part of the journey. But most importantly, Miracon is still there after the job is done to keep the service going. And with a new website about to launch, Miracon needed to tell their side of the story.
Solution.
After getting to know the Miracon team, we knew they were the real deal. They really care about their customers, and they really understand that a home is the biggest purchase of most people’s lives. So why shouldn’t it have the most customer service? So we decided this journey needed to be told two ways. (1) Through a sentimental storytelling portrayal, and (2) a real life story straight from the happy customers’ mouth. So we developed a short film dramatizing the heartfelt Miracon homeowner journey, then created a second companion video interviewing real customers who truly represented the real life story.
Tugging on Heartstrings.
We found through working with the client and customer testimonials that there was a strong sentimental feeling among customers who bought from Miracon. So we leaned into our creative team to tell a story from the heart.
It Takes Two for Strategy to go Right.
Our video strategy was to tell a story on social and on the website. Which is why we opted for telling two sides to one great story to show how the Miracon and customer feelings are mutual.
