One team-built vision.
Challenge.
Having two brands under one name has a risk of becoming diluted, but also too differentiated. Kindred’s reputation didn’t warrant completely different brands, but they also had two different stories to tell for two distinct building divisions. That’s why our approach for each was completely different in style, but unified by one vision of collaboration.
Solution.
For our brand videos, we came to them with two unique video approaches. We kept it simple but also scripted in order to get the message across clearly and concisely. For Kindred Construction, we used studio production in order to create a more professional setting over the classic office interview. A way for us to ground the video and let the on-site footage stand out. For Kindred Custom Homes, we decided to take the viewer on a journey and tell a story from planning to completion using a blending of scenes and match cuts that created a fluid and seamless feel. Much like Kindred’s construction process in the real world. But we didn't stop there. We also produced two additional interview-style videos, breaking down specific projects completed by Kindred Construction.
Studio Level.
When elevating production called, we stepped up and took it to the studio with our in-house production team.
Team Players.
We worked in tandem with in-house marketing teams and partnering agencies working to deliver not just video but also social media support.
