Getting Real to Recruit Real People.
The Challenge.
Make is a great company in the industry and a great company to work for. They’re a small (for now) but mighty team specializing in project management. This is a highly competitive space, which is why they needed a hard-working website and a video to help them find more like-minded talented people that work as hard as everyone on their team. But how do you get the word out there without sounding like “just another project management firm?”
Solution.
We identified the problem in the industry: everyone’s saying the same thing and acting the same way. No one’s keeping things simple and just being real—or themselves. We found that Make was a place where people could be real and be empowered to make something of themselves. So we built a website that showcased how they are a real player in the industry capable of playing in the big leagues, and we made a recruitment video that showed the awesome people on the team for who they really are.
Consistency.
Our strategy was to make a website and videos that were a “corporate mullet.” Business on the front end, party on the recruitment end.
Planned Improvisation.
Preproduction is something many overlook when it comes to interview videos. Not us. We came in with a plan and delivered exactly what we promised without scripting anything.
Digital Modernization.
We took a dated website and brought it into the modern era with SEO best practices and a cleaner user experience.
