Remote accommodations reimagined.
Challenge.
As Western Canada’s premier camp services provider, LandSea Camps faced the challenge of effectively communicating their unique story and commitment to "creating great places for people to live, anywhere." With expertise in designing, supplying, constructing, and operating workforce accommodations across diverse locations, they wanted to elevate their online presence through a modern and mobile-first web experience. The primary goals were to show the organization's size and scale, support new business development and recruitment efforts, and drive market growth.
Solution.
We started with strategy. Because that's the foundation of any good marketing endeavour. First, we focused on positioning their brand and defining their core values. Through extensive research and planning, we developed a website that not only highlighted the company's capabilities but also captured the essence of their commitment to providing quality living spaces in remote locations. We also held multiple photo shoots and produced a series of videos that highlighted their work in out-there places. Our team worked with LandSea on developing and implementing the Site Specific Indigenous Inclusion Plan for the Workers Accommodation complex in Hope, BC—as part of the Trans Mountain Expansion Project. Thanks to our experienced Indigenous relations communications team, we were able to facilitate the traditional naming of the camp, including Indigenous artwork. We also added Indigenous language to site signage, coordinated Indigenous awareness training, and recruited local candidates for the project.
Strategic Digital Presence.
We crafted a modern and intuitive website for LandSea, enabling them to effectively showcase their remote living solutions while supporting ongoing growth and development in the camp services industry.
Immersive Visual Storytelling.
Through photo shoots and video production, we captured the essence of LandSea, empowering them to communicate their unique story and values to a broader audience.
Indigenous Relations.
In November, 2023, the partnership with Shxw'ow'hamel First Nation was awarded Business Partnership of the year by the BC Achievement Foundation.
