Redefining a growing construction services and solutions group.
Challenge.
Ryzer Construction Services, a US-based client specializing in end-to-end building envelope solutions, faced the challenge of establishing a cohesive brand identity that reflected their commitment to craftsmanship and integrated construction services model. With a desire to expand their presence in the Pacific Northwest's commercial and residential markets, they were looking for a strategic approach to differentiate themselves and show their capabilities.
Solution.
We began with a deep dive into Ryzer's business, conducting thorough research to understand their market positioning, values, and unique selling propositions. Building upon this foundation, we developed a full-on strategic plan. A central component was a new logo. We kept it simple, shaping a lowercase R into a brand identity inspired by the buildings they raise through masterful craftsmanship. In addition to branding, we provided extensive support in developing their online presence, including design and development of a user-friendly website that highlighted their services and portfolio. We also produced a corporate video to show Ryzer's expertise and capabilities clearly to potential clients.
Defined Brand Identity.
Driven by extensive research, we highlighted Ryzer’s dedication to craftsmanship and equipped them with informed market positioning, values, and unique selling features.
Inspired Logo.
Ryzer needed a logo that represented both them and their industry, and we delivered with a design that captures both the “r” of their name and the building blocks of residential and commercial services.
Authoritative Storytelling.
From helping attract customers to talent, the creative tools helped drive momentum for Ryzer.
