Thirty years of putting people first.
Challenge.
For three decades, Capo Construction has thrived as a family-owned commercial contracting business, driven by people with a passion for construction. Over the years, the company has expanded its team to nearly 50 construction professionals and skilled tradespeople, all achieved without the help of a dedicated marketing team. While business boomed, Capo's online presence wasn't keeping up. So we stepped in to fill the gaps and solidify the brand as a leader in more than construction.
Solution.
Our strategic approach positioned Capo as a dependable, yet personable building partner. We refreshed the brand logo and colours and created a new website to showcase their incredible portfolio of work, emphasizing repeat clients and highlighting the experience and history of the team. Key messaging was supported by high-quality photo content of their projects and the people behind them, accompanied by a video that illustrated the brand’s history. It was a complete modernization, which went beyond a website and into social media channels, where we established and amplified their story and their best work.
Increased Web Traffic.
The refreshed site quickly improved all facets of the web experience, driving more visits and increasing engagement.
Recruitment Reach.
The refreshed brand brought the company into the 21st century, allowing them to compete in the recruitment space and attract more talent more directly.
Social Presence.
The increased social presence was a major lift for the brand, allowing to join the conversation in the industry, and own the conversation around their brand.
