Seeing through the eyes of an Inland employee.
Challenge.
As a truck distribution company, Inland struggled to see what set them apart from their competitors. They knew they liked the company, but didn’t know how to communicate that to potential employees. With a need to bring in new mechanics, they wanted a recruitment video that showed who they were as a company and inspired skilled workers to choose Inland.
Solution.
We went all in. Using a point-of-view style, we created a video that showed a day in the life of a mechanic at the company. We showed the various tasks but also explored the culture at Inland—how they’re all in on their team, on compensation, on community, and on charitable—just to name a few. By putting the viewer in the position of an employee, we showed a first-person perspective of Inland and how they're a company that's all in on their people.
Remote Support.
Our video team travelled to Inland’s newest distribution center for filming to show off their modern and sleek building.
Creative Strategy.
We created a video theme and tagline that resonated with the company—Inland’s All In, tying together their name and vision in one neat package.
