Revealing the "All" in Alltrade.
Challenge.
Despite their humble roots in electrical contracting, Alltrade has grown to take on large-scale energy, transit, and industrial projects. The problem was that not many people knew it. They consistently surprised their clients with their capabilities, and wanted to show from the first point of contact that they had the scale to stand with other leaders in the industry. Combined with their recent acquisition by US builder Barton Malow and an outdated website, they needed to reinvent themselves.
Solution.
We started with brand modernization. Balancing their identity as a part of Barton Malow while celebrating their unique company, we tapped into their family brand and celebrated their hands-on approach to every project. We positioned them for future growth, leveraging their early adoption of renewable infrastructure projects and their profile of major EV projects to show their impressive capabilities. Then we tied it all together in a new website that represented everything they could do with a healthy dose of company pride.
Photos and Videos.
Modern brands need a fresh look. We created an updated brand video that represents who Alltrade has become.
Refreshed Web Presence.
Out with the old. Alltrade got a brand-new website that shows off all their services and celebrates their partnership with Barton Malow.
