A junior miner with a senior mining mindset.
Challenge.
Faraday Copper, previously known as CopperBank, recognized that their former name no longer fit after their acquisition of one of North America's largest untapped copper deposits. With an initial goal of renaming the company, they also wanted to reshape their identity to reflect copper's modern potential in the green energy era while navigating the dynamic landscape of copper mining.
Solution.
We dove headfirst into rebranding, crafting a fresh brand identity that resonated deeply with Faraday's vision. By choosing the name "Faraday," a concept that evoked both historical significance and modern symbolism, we laid the foundation for a distinctive identity that would help them stand out in a landscape of overly literal names. Our comprehensive approach spanned website development, content creation for web and social media, and captivating video production spotlighting their flagship project, Copper Creek in Arizona.
Mining Identity.
We created a compelling corporate video showcasing Faraday's commitment to sustainability and exploration excellence, fueling increased engagement and investor interest.
On the Shoulders of Giants.
Our strategy was to position this copper mining company as a thoughtful, innovative, almost artisanal innovator. So our abstract brand naming drew inspiration from an inventor who used copper as a catalyst in some of his finest work.
