A new brand to build authority and trust.
Challenge.
Inferno Solar needed a modern brand that would be easily recognizable in a growing energy market, and that would quickly convey that they were specialized in solar power systems. They wanted a website that could quickly expand with their growing company, meeting both their short-term needs with their long-term ambitions. With so much misinformation about sustainable energy solutions, Inferno Solar recognized that their biggest challenge was finding an accessible way to present the benefits of solar systems.
Solution.
We helped Inferno Solar identify their service offerings and present them in a way that would reach different target audiences. This included a balanced approach that would help clarify the technical details to support the long-term benefits. Our designers simplified the visual interpretations of “solar” and “energy”, and merged them into an emblem that reflected a contemporary, forward-thinking company. Combined with a modern colour palette and font, we positioned Inferno Solar as a progressive brand in a fast-moving industry. We designed, wrote, and launched a website that shared the history, services, and benefits that Inferno Solar offered, while building out additional pages to highlight project solutions, share industry news, and feature their experienced team.
Service-Defining Logo.
Their specific niche deserved a unique look. We created a logomark that defines what Inferno Solar does at a glance, while keeping it sleek and modern.
Future-Proof Website.
With their rapid expansion, Inferno Solar needed a website that could update as quickly as the company did. We built a website that enabled them to continually add content, maintaining their authority in the solar energy market.
