Cultivating new talent through a natural lens.
Challenge.
GeoVerra approached us with aspirations to be recognized as Canada's leading geomatics firm, offering services from coast to coast. As a relatively young company with ambitious goals, GeoVerra aimed to attract top talent through big-name clients and position themselves for more high-tech work. To achieve this, they sought to establish themselves as a unique organization that embraces both in-office and outdoor work. Basically, an industrial job that's as adventurous as it gets in the great outdoors. It was crucial for us to convey these values in the website design, as culture and recruitment played pivotal roles in the messaging.
Solution.
To distinguish GeoVerra from its competitors, we carried out interviews with people from across the organization, ranging from project managers to technologists. These insights guided the development of detailed pages, rather than a standard bullet-point list of services. Geoverra wanted us to be creative and inventive with the way we viewed their business. So we did just that. We avoided the clichés and opted not to focus solely on technology like many companies in the space do. Recognizing messaging as a potential point of distinction, our copywriter and strategist collaborated closely to craft a unique set of key messages. We introduced the idea of “Down to Earth” in order to convey both the youthful, aspirational nature of the company and its dedication to the land and technologies that shape it.
Finding a Brand Identity.
We worked closely with the GeoVerra team to get to the root who they are so we can develop a brand voice and identity that could reach not just customers, but new employees.
Owning the Digital Landscape.
With a refreshed website, we were able to set them apart from the competition, legitimizing their real-world reputation in a digital landscape.
