Bringing CAT people into the spotlight.
Challenge.
As one of the largest CAT equipment suppliers and renters in the world, Finning is synonymous with quality. And when you have a reputation to uphold for two iconic names of that calibre, that's not something to take lightly. Finning needed to start telling not just their story, but the story of their loyal customers, and the reason they are all so loyal. The best way to do it? Consistent content generation through video, articles, and a 90th-anniversary brand rollout.
Solution.
We became Finning’s dedicated video, blog, and social partner, working closely with their in-house marketing team to tell customer and employee stories. We went where the people were, finding the staff and customers who had worked with Finning for decades, conducting interviews and shaping their experiences into engaging content. And when it came time to celebrate 90 years of Finning, we helped take customers and audiences alike on the journey from year one to year 90.
Team Players.
A major part of our work with Finning was all about integrating our strategy with the marketing team's strategy in a way that complemented their work.
Going Further.
Our commitment to finding the right people to represent Finning took us across the country to where real Finning customers worked.
