A new brand for a unique approach.
Challenge.
Fort Modular, a local supplier and manufacturer of modular units, faced stiff competition in an industry dominated by major players. Wanting to stand out but also demonstrate the “mom and pop” feel that makes them unique in the industry, they needed a new tone and brand for their company.
Solution.
We conducted a detailed blueprint strategy process, using stakeholder interviews to uncover Fort Modular's unique value proposition. The strategy emphasized the importance of a modern digital presence and positioned Fort Modular as a customer-centric provider of "Fortified Modular Solutions." Based on this research, we refreshed the brand, developed a new website featuring an extensive portfolio of case studies, created a variety of video and photo assets, and established a social media presence with a tailored voice and posting cadence.
Website Development.
The new website features Fort Modular’s extensive portfolio of case studies, demonstrating their experience in the industry.
Video and Photography.
We produced engaging video content and high-quality photography to visually communicate Fort Modular's unique solutions and capabilities, enhancing their online presence and marketing efforts.
