A last-minute campaign for a last-minute emergency.
Challenge.
The Summer of 2021 quickly and unexpectedly became one of the worst wildfire seasons on record in BC. It hit everyone off guard and required all the resources to respond on location, and to get the word out about where people can get their last-minute wildfire checklist. Many homeowners never believe they’ll be hit. But this particular year proved it can happen to anyone. So a centralized source for all wildfire resources was needed.
Solution.
We stepped in and transitioned FireSmartBC.ca into the hub for all wildfire resources. But we also created a campaign in record time to get the word out to areas that were at risk of being affected. We kept things simple, highlighting that no plan is the worst plan, while showing real wildfire imagery that hit home. And of course, we directed people to download the emergency checklist from the new central resource for all things wildfire preparedness—also found on FireSmartBC.ca
Posthaste Post Production.
When the season turned fiery unexpectedly, we conceptualized, produced, animated, and delivered our creative right when it was needed.
Coordinated Effort.
When other provincial organizations needed help reaching more people, we quickly mobilized our internal team to update FireSmartBC.ca as the landing page for all wildfire resources.
