Going the distance to find the best to recruit the best.
Challenge.
There's a saying people use when they talk about heavy industrial equipment: "If it's not a CAT, it's a dog." And if you want to work on or with some of the best equipment in the world, you go to the flagship provider of CAT: Finning. Quality applicants who fit the culture and goals of a highly specialized business are hard to find, so Finning approached us to support their marketing plans with videos that helped communicate the positions and opportunities available. After all, when it comes to reaching people, nothing beats a great video.
Solution.
We created a series of recruitment-focused videos aimed at showcasing the culture and career prospects at Finning. We took the opportunity to highlight the brand’s innovative equipment and their unique approach to growing their people. Their dynamic environment is one where individuals can continuously learn, thrive, and stay at the forefront of the cutting-edge equipment shaping our world. So we told that story through the people who know that world best: their existing employees.
Going Places.
These recruitment videos required flexibility to travel to where the jobs were at. Which was no problem for us: Interior BC, Northern BC, the Yukon. We go where we're needed.
Story-Driven.
Everyone has a story. Our strategy involved finding the best people at their jobs to help find the best people for open jobs.
