Defining the rally cry for a community leader.
Challenge.
With a group of subsidiaries and an impressive history, Emil Anderson was looking to elevate their already respected name in the BC construction industry. Their multiple brands—Ballina, Gerry Enns Contracting, and Emil Anderson Construction, and more—all shared the same goal of continued growth, but needed a unified direction to bring them together under the umbrella of Emil Anderson Group. Their focus on vertical integration over the past decade was a great start. Now they needed a strategic plan and ongoing support to go from small steps to leaps and bounds ahead of the rest.
Solution.
We brought the subsidiaries under the newly-created Emil Anderson Group, developing a positioning statement that truly represented each brand’s shared vision: Community Driven. Using their existing brand elements we created a logo to galvanize the positioning as part of the brand ethos. We also created a phased marketing plan with campaigns, social media support, video content, and a Blueprint as a strategic guide to drive them forward.
Social Media Management.
We increased social media management and presence for all EAG companies, increasing followers through a unified social content generation and sharing across all brand channels.
Visual Storytelling.
We leaned into video content to tell the stories of employees and feature company values, particularly through emphasizing their new Women in Construction committee.
