From websites to social channels, we built it all.
Challenge.
With a group of subsidiaries and an impressive history, Emil Anderson was looking to elevate their already respected name in the BC construction industry. Their multiple brands—Ballina, Gerry Enns Contracting, Emil Anderson Construction, and more—all shared the same goal of continued growth, but first, they needed a unified direction to unite them under the Emil Anderson Group umbrella. After aligning all the co-op brands, we needed to establish a clear marketing direction for each one while continuing to amplify the EAG brand. Their focus on vertical integration over the past decade was a great start. Now they needed a strategic plan and ongoing support to go from small steps to leaps and bounds ahead of the rest.
Solution.
We brought the subsidiaries under the newly created Emil Anderson Group. Using their existing brand elements, we created a logo to galvanize the positioning as part of the brand ethos. We also created a phased marketing plan with campaigns, social media support, video content, and a blueprint as a strategic guide to drive them forward. Two years later, we’ve delivered on all of the above and launched new websites for Emil Anderson Construction and Gerry Enns Contracting, aligning visual design while strengthening their individual and collective brands. As we continue to support EAG with additional websites, video production, and social content, Site has become a true extension of their team.
Taking the Structural Digital.
We managed 12 different social accounts across various platforms and companies. Here are some highlights from the last year: EAG LinkedIn Follower Percentage Growth: +39.7% EAC LinkedIn Follower Percentage Growth: +29.7%
Visual Storytelling.
We leaned into video content to tell the stories of employees and feature company values, from highlighting projects to their new Women in Construction committee.
Building the Brand Blueprint.
We developed a strategic marketing plan to align EAG’s subsidiaries, defining each brand’s direction while reinforcing the unified identity of the Emil Anderson Group.
