Finding Clark's community focus through moving pictures.
Challenge.
Clark faced a disconnect between who they are and how they present themselves, and they wanted to bridge that gap. They needed to position themselves as community builders, strengthen their corporate culture, and showcase their progressive approach to construction. Their main goals included highlighting their client relationships, capturing stories for future success, and reinforcing their commitment to community and cultural values.
Solution.
We partnered with Clark to create a series of videos that represented their work and aligned with their strategic objectives. We started with an Our Purpose video. Working closely with Clark we got to the core of the purpose and the reason behind why they do what they do, and told the story through a the first of many videos to follow. This was followed b your Fort McKay Video. Through an interview-style format featuring perspectives from both Clark and Fort McKay First Nations, we showed their longstanding partnership and collaborative approach to community building. Next, the Sacred Heart Video. With a focus on restoring a heritage landmark, our goal was to emphasize Clark's commitment to Truth and Reconciliation with Indigenous peoples and demonstrate their expertise in historical renovation, while conveying the emotional and cultural significance of the project through diverse voices. The series then finished with the ESG Video. While communicating Clark’s commitment to ESG, we didn’t want the video to feel overly corporate. We addressed this by focusing not just on interviews with the executive team, but interviewing people with ESG experience across the company to show their unified commitment. We continue to work with Clark, creating engaging videos. More to come.
Strategy-Driven Production.
Each video had a unique purpose while aligning overall with Clark’s vision, and we clearly communicated Clark’s goals in compelling and visually interesting methods.
Demonstrating Company Values.
Clark’s community-driven approach is key to everything they do, so we put that message front and centre with each video.
