Site.Site.

Where 
Steel 
Meets 
Storytelling. 

We helped Canam show the power of their projects—and the people behind them—through a bilingual video campaign built to inspire, educate, and recruit.

Client

Canam

What We Did

Video Production

Shining 
a 
spotlight 
on 
joists 
and 
the 
people 
who 
make 
them. 
 

Challenge. 

Canam is the biggest steel fabricator in North America, and wanted to continue to strengthen their brand and add more talented people to their team. They wanted to highlight their industry-leading capabilities, while also creating content that would showcase their true culture : human, engaging, and authentic. The goal was twofold—educate the industry, and inspire people to join the company.

Solution. 

We created a series of high-impact videos that brought Canam’s story to life from every angle: three project case studies that showed the scale and precision of Canam’s work, including the YYC4 Amazon warehouse and Hard Rock Ottawa; two location spotlights profiling the culture, people, and energy inside the Calgary and Mississauga plants; and one feature video focused entirely on Canam’s advanced joist and deck technology. Our team traveled to Alberta, Ontario, and Quebec to capture it all, showcasing regional teams and building consistency across locations. One case study, EcoPro, was filmed and delivered entirely in French, with additional bilingual captions produced in-house for every video. We paired the videos with professional photography, giving Canam a full visual library to support ongoing brand, recruitment, and project storytelling.

Bilingual, 
By 
Design 

From editing to captions, every video was delivered in both English and French.

Real 
Work. 
Real 
People. 

Each location spotlight shows Canam’s crew in action, highlighting the pride, personality, and teamwork that define their culture.

Joist 
Feature 
with 
Punch 

We produced a technical yet visually compelling feature that shows why Canam’s joist and deck system is a cut above.

See More Work.

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