From plumbing roots to infrastructure powerhouse.
Challenge.
Bird Infrastructure is a family-run, third-generation company that has grown from a small plumbing firm into a multi-trade mechanical and civil infrastructure leader across Ontario and Atlantic Canada. But visually and strategically, the brand no longer reflected its scale, ambition, or culture. They needed a unified brand identity, digital presence, and storytelling assets that captured their expertise and heritage and introduced them to new markets.
Solution.
We delivered a full brand overhaul—including refreshed logo, messaging, and website—centred on their new Integrated Mechanical Construction model and “flock” culture. We captured corporate and culture videos on‑site in Ontario and Nova Scotia, profiling the team’s leadership and craftsmanship, with six-figure projects and cross‑regional collaboration front and centre. To support this, we shot professional photography that showcases both the field and office environments. This year, we’ve entered phase three: launching ongoing video production and social media support that keeps the brand fresh and engaged.
Family Legacy to Brand Identity
We brought the family story to life in brand and messaging.
Culture on Camera
Corporate and culture videos show “the flock” in action—highlighting the team’s craftsmanship, camaraderie, and leadership.
The Next Chapter
We’re providing continuous video & social content that keeps Bird’s story alive and growing.
