Boosting momentum with a new brand and website.
Challenge.
Division15 Mechanical is an award-winning construction firm that provides mechanical solutions throughout Western Canada. With a team of over 100 staff, Div15 has completed over 230 projects and built over 5,000,000 sq ft of mechanical systems. In 2019, they were celebrating their 15-year history as a firm, and were in a unique period of growth and momentum. The team at Div15 was looking into a new way to communicate their story and modernize their brand to reflect their history and share their vision for the future.
Solution.
For Div15’s new identity, we had to balance two opposing ideas: modernizing their look, but keeping the essence of their brand’s history. We rebuilt their logo in a modern typeface, but with a nod to where they came from. We overhauled their messaging, business cards, and corporate documentation, establishing new brand guidelines for a consistent look and feel across the company. Following the rebrand, Site designed a new website and a series of corporate video productions to showcase the new Div15 to the industry. This website’s custom video banner combined with sharp imagery reinforces Div15’s position as the industry leader. We used a simple, clean design to help the viewer access the right information at the right time. With a customized 'Services' breakdown, we created an intuitive user experience to present select project portfolios based on the specific page of services the user was on.
