From zero to 5,000+ followers, 50+ roles, and 20+ clients—all in year one.
Challenge.
The construction and civil infrastructure sectors are facing a massive talent crunch—but few recruiting platforms truly understand the nuances of the industry. SiteTalent was built to change that: a new kind of talent partner, rooted in industry insight and powered by Site’s marketing muscle.
But to compete with generic staffing firms and stand out to both candidates and clients, SiteTalent needed more than a name. They needed a brand identity, digital presence, social following, and narrative that spoke to their deep sector knowledge and no-BS approach to talent. And they needed it to scale—fast.
Solution.
We launched SiteTalent with a full creative strategy focused on credibility, clarity, and momentum. From a sleek, conversion-focused website to sharp, purposeful video content and a head-turning visual identity, everything was built to make an immediate impact. We also delivered on-site videos and custom photography that humanizes the brand and its growing community.
We launched SiteTalent’s social media presence from the ground up, delivering a steady stream of tailored content that showcased job opportunities, company culture, and industry insights. To spark engagement from day one, we designed and delivered custom “Talent Gift Boxes”—a physical extension of the brand sent directly to candidates and clients. The result: over 5,000 followers, 50+ successful placements, and 20+ industry clients in less than a year.
Brand Launch
From logo to tone of voice, we built the brand system from the ground up, setting SiteTalent apart in a crowded market.
Social Growth
With 5,000+ followers in under a year, SiteTalent’s channel is a magnet for industry engagement.
