Laura 

Norup-Boyer 

Laura's career has been shaped by a passion for helping industrial companies turn marketing into a revenue engine. Born in Switzerland, she spent a decade in Shanghai and Hong Kong leading marketing and trade show management for international brands before running her own B2B industrial marketing agency for several years.

As VP of Client Success at SitePartners, Laura works closely with our industrial partners to align their marketing efforts with revenue goals, ensuring measurable impact. With a direct, creative, and results-focused approach, she thrives on helping companies navigate growth, improve positioning, and build stronger customer connections.

Outside of work, she’s either on the tennis court or ranting on LinkedIn.