Connecting and communicating with your audience in the digital world is critical for an industrial brand. We help create digital communities and conversations that build strong relationships, credibility, and trust in the market. From social media management to email marketing campaigns, we get your message in the right place, in front of the right people, at the right time.
While it’s critical to employ best SEO (search engine optimization) practices to rank highly on search engine results pages organically, there are times when it is necessary to use paid advertising to ensure that your business’ product or service offering is consistently listed as one of the top search engine results in heavily competitive keyword searches. Our Digital Marketing team conducts extensive keyword research, tracking, audits, trends, and traffic analyses, manages keyword bids and ad budgeting, builds ad campaigns and landing pages, and monitors the effectiveness of the campaigns and makes adjustments accordingly.
Oftentimes, there may be an urgency to promote a new product, service, event, or activity within an immediate time frame, and generate as much exposure as possible to a targeted audience. In these instances where there may not be enough time to build a following through earned or owned media, paid media campaigns are an effective way to expand brand reach and attract more traffic to your website. Paid media campaigns can include sponsored social media posts, display ads, paid search results, and video ads, with the ability to link each campaign to its own landing page, where we can measure and track targeted conversions.
Through our paid social media campaign, we generated 269,232 impressions in the 3-weeks prior to the event, generating 1,472 website visits with an 88% conversion rate.–Jennifer Biltek // Marketing Lead, BUILDEX Shows at Informa Markets
With email marketing, we’re able to segment and target our industrial partners’ network of contacts through personalized communication. Email marketing can be used to share a relevant blog post or podcast episode, to launch a new product or service offering, or to introduce a new employee promotion or other corporate announcement. We’re available to help design and write emails that engage your contacts, with enticing subject lines, clear call-to-actions, and relevant landing pages. We’re also available to help set up and execute email newsletters, where we’re able to earn trust and authenticity by continually informing and enlightening your contacts with ongoing email communications.
For most industrial brands, their most valuable asset is the relationship they have with their customers. Particularly within the construction, manufacturing, and resource-based sectors, known for high transaction values, long sales cycles, multiple stakeholders, and educated buyers, industrial sales departments require a centralized system to plan and track their interactions with their prospects and customers. At SitePartners, we work with our industrial clients to successfully CRM systems that work,, by helping them collect and organize data, research and source potential leads, and track and measure their progress.
To complete every digital marketing service we offer, our team is available to analyze the performance of your website and landing pages, as well as your social media, SEM, paid media, and email campaigns. We provide your team with analytics, dashboards, and reports, so you can make strategic, data-driven decisions. We’re able to create events to track specific actions and conversions that take place on a website or landing page, so our clients can observe the performance of their marketing campaigns and better understand their visitors’ behaviour. Through our CRM service, we’re able to link marketing interactions to closed revenue, so we can continue to focus your marketing efforts in the areas that matter.
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01. Social Media Management
Our approach to social media marketing management is to connect and socially interact with your customers, employees, and other target audiences, on the social media platforms they regularly engage with online. Whether it’s on LinkedIn, Facebook, Instagram, or Twitter, we optimize every post to suit every platform, modifying the photo sizes, character limits, outbound links, hashtags, and @tags accordingly. Our team is flexible enough to schedule posts weeks in advance or within the hour in times of urgency, and we provide in-depth, transparent reports every month to track the effectiveness of our efforts.