Service

Design & Brand Development

Win work on value, not price.

We build industrial brands from the ground up. From name development, logo design, to brand guidelines and corporate presentations - it all starts with a deep understanding of your target audience. Being a specialized marketing partner that works exclusively with the industrial sector - we already have that in our tool kit. We bring our project team to our client’s job sites, where we interact with frontline staff and select customers, to truly understand the core strengths and culture of the brand. Our industrial partners work hard to establish strong reputations and relationships in the market – we help communicate it.

Our Services

01 Name Concepts

02 Tagline & Positioning

03 Logo Design

04 Brand Guidelines

05 Corporate Brochures

06 Sales Assets

Using a signature colour palette can increase brand recognition by 80%.
(Reboot, 2018)

01. Name Concepts

Choosing an appropriate name for a brand is one of the most exciting and important elements of a corporate identity, but it’s also one of the most challenging. We review the characteristics of an ideal customer, and match that against the archetype and personification of the client’s brand, to create an emotional connection with all intended audiences. From here, we undergo our process of due diligence to consider any existing registered trademark protections and ensure available website domain possibilities.

77% of consumers buy from brands who share the same values as they do.

(HavasGroup, 2019)

02. Tagline & Positioning

Every successful brand has a communication strategy in place for both internal and external facing audiences. Externally, we create brand taglines that express customer benefits and influence buyer behaviours, that are both meaningful and memorable. Internally, we create brand positioning statements that reflect employee culture and guide all business decisions, that act as a permanent mantra that all employees can align to and live by.

03. Logo Design

An intentionally designed logo creates a powerful impact on how a customer perceives a brand. Our logo design process involves a considerate amount of market and competitor research, a deep knowledge of buyer personas, and thoughtful application of design principles. This allows our team to understand our client, their markets, and their audiences, so that we can design a logo that implants an immediate and memorable connection.

Inferno Solar logo design applied to a commercial van.

The IWC logo spread across the brand colour system.

The new Division 15 logo pays homage to the old one, while driving the brand forward

Logo design treatment for GB Group, applied to different brand colour backgrounds.

04. Brand Guidelines

Our brand guidelines identify the personality of our client’s business and their promise to their customers. Here, we express what the brand’s mission, vision, and values are, with the appropriate guidelines for how the brand is to communicate and interact with customers, employees, and other stakeholders. By defining the consistent voice of a brand, we’re able to impact lasting impressions with credibility and trust.

Releasing our new brand at our 15 Year Anniversary energized our entire team with new momentum!
–Marion Dennison // Division15 Mechanical

86% of consumers say that authenticity is a key factor when deciding what brands to support.

(Stackla, 2019)

05. Corporate Brochures

The process of creating a corporate brochure is necessary in understanding how to present the company and brand identity, summarize the product and service offerings, and deliver the marketing and sales messaging. A corporate brochure can stand on its own as an attachment in a proposal or as a leave-behind in a sales presentation, and it can serve as the structure, guideline, or reference tool for a website rollout.

06. Sales Assets

Effective sales assets tell a compelling story, highlight critical value propositions, and align with the targeted audiences’ needs and desires. This can include sales presentation slide decks, email campaigns, and newsletter templates, to name a few. Every sales asset we create ends with a strong call-to-action, to attract prospects to initiate contact and take proactive steps throughout the buyer journey.

Our Featured Case Studies

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